The Opt-in email and Day 1 email are combined. By simply clicking on the link to watch the video in the new Opt-in/Day 1 combo, they are opted-in to the campaign.This streamlines the process for everyone and should lead to a higher contact opt-in rate.
The initial email is sent to the contact from the system by default, so that prospects are CAN-SPAM compliant as double opt-in prospects. According to the Can-Spam act of 2003, a user must agree to receive emails in a campaign.
If the prospect does not opt-in by clicking on the video link, they will not receive other campaign emails.
Once the prospect opts-in, they will not need to opt-in again if campaign is changed.
Please encourage your prospects to opt-in into campaigns by clicking on the link in the email they receive.
Alternatively, you can send them any individual resource link as a one time email for which they do not need to opt-in.